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Our Story

We have illustrated our rich South Africa history in a timeline to share our success and development. Journey through the years and discover our story.

Explore our heritage

Our company’s story cannot be contained within a solitary caption, the margins of a single page, nor even within the covers of a single issue. As an organization, we are more closely becoming and resembling a book in the library, carefully hand-selected over 27 years….. we pride ourselves by being the Pioneers of our industry and never afraid to start new things by ourselves. The history of our company is slowly becoming that book, with well-thumbed pages, re-read passages, and pencilled-in liner notes that can be confidently used for future referencing. This is a well-stocked book with all the classics of the industry, but will forever have enough space reserved for newly acquired reading as we do not intend to stop growing and embrace new challenges.

1991

1991

A group of inspired business professionals came together to form a broad insurance broking business in the East of Johannesburg. This historic feat happened when the insurance business in South Africa was still dominated by well-established insurance brokerages controlled by whites.

1992

1992

Insurance companies downplayed the marketing of Funeral policies. Creating a gap in the market that gave B3 and opportunity to hone in on this specific need.

1995

1995

The brokerage business was extended to include unique funeral services component that is to date a market benchmark.

1996

1996

The first B3 mortuary became operational in Benoni announcing the expansion of the company in the upstream of the funeral business and this was followed by an expansion of the services into other provinces

2000

2000

This period heralded real market growth for B3 in terms of funeral assurance products and burial services of the company.

2003

2003

B3 paved the way for a new burial services trend in South Africa which today sustain several middle to high-income burial service players

2005

2005

B3 was officially registered as Financial Services Provider (FSP), with the number 20662 – https://www.fsca.co.za/

2011

2011

B3 begins its expansion strategy into the SADC region while strengthening its hold locally.

2012

2012

B3 enters into strategic partnerships to continue brand visibility and a way of investing back into communities that have built its business.