About Us

B3, an Authorized Financial Services Provider, was founded in 1991 by innovative business professionals as a broad insurance brokerage owned and managed by black economic entrepreneurs.

Responding to changes in the market, B3 shifted focus to funeral policies, then expanded into the funeral undertaking industry. Today, B3 is a trusted brand in assurance and funeral services, guided by the African philosophy of Ubuntu.

Our commitment to service beyond Ubuntu ensures clients receive respect and compassion during difficult times. We strive to go above and beyond, providing comfort and support to those in need, earning praise for our empathy and care.

Emergency Line

Who we are

Established in 1991, The Batho Batsho Bakopane (B3) started as a broad insurance broking business. In the 80s, they saw the gap in insurance policies not focussed on funeral policies.

This was when they started dedicating themselves to funeral services as a whole.


Our vision is to become the market leader in financial and funeral services across Southern Africa.


Our mission is to be efficient and compassionate in providing bereaved families, policy holders and financial institutions with end to end financial and funeral services


Integrity: We will service our stakeholders honestly and consistently.

Compassion: We will treat others as we would like to be treated.

Accountability: We will take ownership of our actions.

Respect: We will earn it.

Excellence: We will consistently deliver beyond expectations.

Meet our leadership